Desh Bhagat University School of Hotel Management and Airlines students celebrated World Tourism Week in a unique manner. During the week students visited the Religious and Holy town Sri Anandpur Sahib and Virast-e-Khalsa, a museum of Sikh history. Recently the museum celebrated 500 years of the Sikh history and the 300th anniversary of the birth of Khalsa. During the visit at museum students along with their teachers gave a message of 'Athithi Devo Bhava' (Guest is God) to the visitors mentioning, Respect the tourist and to promote tourism. With these messages students stressed on cleanliness of Historical Places and Monuments which are the main attraction for the Foreign & Indian Tourists. While during their visit to Virast-E-Khalsa, the students took the task of cleanliness drive as part of Safai Abhiyan initiation of Honâ€™ble Prime Minister Mr. Narinder Modi and to mark the historical importance of the monuments for the tourists. They also went to Takht Sri Keshgarh Sahib to perform the Kar-Sewa as per the Spiritual and Ethical values of Sikhism and to take the pledge to bind the society in one string to increase the respect of our historical monuments in the presence of tourists. Chancellor of Desh Bhagat University, Dr. Zora Singh and Pro Chancellor Ms. Tajinder Kaur said that this is the best way to show our respect for history and exhibit 'Incredible! India' in the true sense. They emphasised that the deep rooted relationship between tourism and our cultural assets should be fully recognised and highlighted. Vice-Chancellor, Dr. Virinder Singh appreciated the move to create awareness about keeping our historical monuments and tourist spots neat and clean. Director University School of Hotel Management and Tourism Amit Sachdeva said that Tourism is a major engine of economic growth in most parts of the world and several countries have transformed their economies using the tourism potential to the fullest.